AR

Burn That Ad

I worked on the successful augmented reality campaign for Burger King in collaboration with the DAVID agency, playing a crucial role in crafting captivating and authentic 3D experiences. I conducted thorough research on visual references to enhance the final outcome of the 3D experiences, ensuring accurate representation of every element in products and environments. My role focused on assisting in the creation of immersive experiences that captured the attention and engagement of viewers.

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"The Burn That Ad" is an Augmented Reality campaign launched within the Burger King app. It uses advertisements from the biggest competitor of the fast food chain as triggers. The initiative was developed by our team in collaboration with David São Paulo.

Winner of Cannes awards:

1 Gold, 1 Silver, and 2 Bronze in Direct;
1 Silver and 1 Bronze in Outdoor;
1 Silver in Mobile;
1 Bronze in Media;
1 Bronze in Brand Experience & Activation.