Visual Identity

I worked on the creation of the visual identity for Mudas, and the treatment of various illustrations, in the creation of the KVs (Key Visuals) and the Mudas website.

People have become the product of the Internet. Compelled by slick and addictive apps, we’ve become immune to the fact that ‘Big Tech’ companies are profiting immensely from our data and our participation at the expense of our privacy, security and mental health. Fortunately all that is about to change as we enter the third phase of the web — also known as Web 3.0. This radical evolution heralds the beginning of a new and fairer Internet free from the stranglehold of Big Tech. Web 3.0 leverages emergent technologies and ideologies to redistribute the power structures of the digital world as we know it. Mudas Capital — that’s us — will be at its heart.